What Is PPC, Pay Per Click advertising?
Have you heard about Pay Per Click advertising? Do you already use PPC management to market your business but aren’t seeing a return on your investment? Lets go over everything you need to know about Pay Per Click management and what we do for you!
Lets go over a basic understanding of what Pay Per Click is how PPC services work.
So what is PPC and what does it stand for? PPC stands for Pay Per Click, and it is search engine marketing where businesses pay a fee each time their ads are clicked on. Essentially, it’s getting targeted people who are searching exactly for your service or product to your site through your ad that displays on the search engine results page.
(PPC) Pay Per Click advertising allows businesses to bid a certain amount for their ad placement in a search engine's sponsored links section when someone searches a specific key phrase looking for that companies product or service. For example, if Ding PPC bids on the key phrase “Pay Per Click advertising” our ad will show up at the top on the Google results page.
Every time our ad is clicked the visitor is sent to a landing page on our our website. we pay a small amount to the search engine. When PPC is working the small amount that is paid to the search engine more than pays for itself, because the visit is worth more than how much you pay for it. So if we pay $2 for a click and that click results in a $500 sale, then we’ve certainly made a return on our investment!