Pay Per Click Advertising Blog

Don’t Buy Insurance Sales Leads, Generate Them Yourself

Tuesday, June 03, 2014

Leads are the lifeblood of any salesman out there.  This fact has stemmed an enormous business of lead resellers, and sell they do.  There is nothing worse than being excited to call on a brand new list of leads only to discover that by some inexplicable injustice in the universe you are not the first insurance salesman to be calling on these prospects.  The sobering fact is that these leads are sold and resold to many companies.     Read More . . .

The Best Ad Position for Your Business

Tuesday, May 27, 2014

Discovering the best ad position for your business boils down to pay per clicking smarter, not harder.  When I was first introduced to pay per click marketing, I thought the best position for any ad to land was the top position, #1.  Maybe this was an assumption I made based on growing up with organic search results.  However, things are different in the pay per click world and here are some reasons the top ad position might not be the optimal position for your business.    Read More . . .

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