Discovering the best ad position for your business boils down to pay per clicking smarter, not harder. When I was first introduced to pay per click marketing, I thought the best position for any ad to land was the top position, #1. Maybe this was an assumption I made based on growing up with organic search results. However, things are different in the pay per click world and here are some reasons the top ad position might not be the optimal position for your business. Read More . . .