Pay Per Click Advertising Blog

Don’t Buy Insurance Sales Leads, Generate Them Yourself

Jason Thomas - Tuesday, June 03, 2014

Leads are the lifeblood of any salesman out there.  This fact has stemmed an enormous business of lead resellers, and sell they do.  There is nothing worse than being excited to call on a brand new list of leads only to discover that by some inexplicable injustice in the universe you are not the first insurance salesman to be calling on these prospects.  The sobering fact is that these leads are sold and resold to many companies.  

While there is a certain respect in learning how to work off such a list, and close sales off baron and picked through prospects, the conversion rate of these leads remains very low. The whole goal of a salesman is to become better so that you can make more sales and hence earn a comfortable living.  Salesmen constantly work to improve their craft, but oftentimes don’t improve the status quo of lead generation.  In regards to generating your own leads you can most definitely become a better salesman by becoming a smarter salesman.  Using Pay Per Click marketing with Google AdWords generates insurance sales leads for you, so you can have interested prospects coming to you. 

This is how it works.  Someone is interested in insurance.  They do what most of us do when we first start looking for a product or service, they Google it.  A list of results relevant to what they searched for is shown to them.  They make a few clicks and then, in most cases, the company that offers what they need and has a good sales process wins the business.  As a company or salesman, if you are not visible where your prospects are searching online, you have lost out to the people that are.  

Simply put, Pay Per Click marketing allows you to create an ad that appears when someone searches for your keywords (like ‘Life Insurance in Denver’) and you only pay when someone clicks on your ad.  Not to mention these leads that click on your ad are already interested, which generates a much higher conversion rate.  Sell smarter by having your leads come to you.  

Wait, I don’t know anything about this form of marketing, how do I just ‘get my ad visible’ in a competitive market?  It is recommended you use a pay per click management firm like DingPPC to setup and maintain your ads the right way.  This will maximize your ROI.  Also, professional managers ensure you will reach profitable campaigns within your budget.  Another perk is that you don’t have to focus on maintaining your own online ads, you can focus on selling while your management company funnels the leads to you.  To make sure you are spending your money the right way find a management firm you trust and leave it to the experts.

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This blog written by Jason Thomas

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