Google AdWords is an online Pay Per Click advertising service that provides you with the ability of directing the most relevant web traffic to your website. Google AdWord ads are shown across the top and down the right side of a search results page. When you search a key phrase in the google search bar, Google will display organic results (the results in the middle of the page) along with the Google AdWords PPC advertising along the top and down the right hand column.
Google AdWords Campaigns are known as Pay Per Click marketing. With Pay per click marketing you pay Google for each person that clicks on your ad. These advertisements (display ads) can be displayed in text, image or video format. The most common type of Google AdWords advertisement consists of a title and two lines explaining your products and services. When a google user searches for one of your key phrases they will be able to see and click on your display ad in the AdWords section of the current search page. They will then be directed to a specific landing page on your website.
With Google AdWrords you will get direct traffic coming from people looking for EXACTLY what you are offering.